Fresh NE Tobacco Program
A commission by Fresh NE, the UK’s first dedicated regional tobacco program. Fresh was set up to tackle the worst rates of smoking related illness and death in England. The aim for Gibber was to capture young people’s thoughts towards key elements of the National Tobacco Strategy consultation.
Gibber design and deliver a program of interactive work to explore smoking related issues. This leads to the production of a DVD resource. The ‘Hear our Voice’ DVD effectively captures young people’s thoughts about branding, product placement and banning the sale of packs of ten cigarette. As well as counterfeit cigarettes, banning cigarette vending machines and point of sale advertising. There was successfully delivery of the DVD to the Department of Health as part of the consultation process. Additionally the resource stimulates further interest among young people and ongoing lobbying in tobacco control.
“Wow….what a disturbing, heart rending, uplifting film. Such powerful stuff. What a superb job you have done with all the young people.”
Ailsa Rutter, Director, Fresh Smoke Free North East and Regional Tobacco Policy Manager
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